Mobile Strategies and Case Studies: Marketing & User Engagement on the Next Frontier

NOTE: To learn what was presented and discussed at this meeting, see he post-event meeting summary and notes below, following the meeting details.

New York City Chapter - Upcoming Events

Mobile Strategies and Case Studies:
Marketing & User Engagement on The Next Frontier

Wednesday, November 5, 2008
6:00pm - 8:00pm EST

IN PERSON: 50th Street & Broadway, New York City
REMOTE ACCESS: Webcast will also be available

Guest Speakers:

• Yaron Oren
  Head of Mobile Strategy & Operations
  Hachette Filipacchi
  Hachette is a leading publisher in the fashion, automotive, luxury design, women, health and enthusiasts sectors. Each month nearly 60 million people come to their print and digital brands, including ELLE, ELLE Decor, ELLEgirl, Car and Driver, Road & Track, Metropolitan Home, Woman’s Day, Popular Photography. Under Yaron’s leadership, they are a leader in leveraging the Mobile platform to reach consumers and serve advertisers.
• Laura Marriott
  President
  Mobile Marketing Association
  The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. Laura will provide a macro view of growth in the mobile space, and discuss trends and success stories.

Interactive Roundtable:

Following our speakers, we will have our regular Interactive Roundtable, where we “go around the room” and each attendee has an opportunity to pose questions and get immediate answers from other attendees. During previous events, some of the popular discussion topics centered around “getting vendor recommendations”, “successful marketing strategies to launch a new digital product” and “technology best practices.”

Update on November 7, 2008 by Steve Gehlen

Meeting Notes

A packed conference room of attendees and many who joined online via webcast gained many insights on how mobile is transforming businesses and organizations.

• Yaron Oren, Head of Mobile Strategy & Operations at Hachette Filipacchi discussed how a leading publisher is leveraging the mobile platform to reach consumers and better serve advertisers. Each month nearly 60 million people come to Hachette’s print and digital brands which include including ELLE, ELLE Decor, ELLEgirl, Car and Driver, Road & Track and Popular Photography.
• Jeff Lee, President of Distributive Networks discussed how they worked with the Obama Campaign to engage and mobilize their supporters though a mobile strategy.