Social Commerce: The Impact of User-Generated-Content on the Shopping Cart

User-generated content sounds great, but in the scheme of things, how important is it to your online business? Fact is, UGC within the purchase cycle can help drive sales metrics and have a huge positive impact on conversion, average order value, and the overall value of a customer.

In this session, you will see how Intuit, a leading provider of business and financial management solutions, transformed their customer’s shopping experience by integrating customer-generated product reviews throughout the sales channel. Discover real-world examples and proven results of a brand that has made tremendous progress online by embracing the power of customer-created content.
You’ll walk away understanding how customers can help you build your business.

Monday, November 17
12:00pm Pacific; 2:00 Central, 3:00pm Eastern

HOST CHAPTER: Austin

REMOTE ACCESS: Webcast will be available

IN PERSON: Bazaarvoice, 11921 N. Mo Pac Expressway, Suite 420, Austin, TX 78759

PRESENTERS:

Seth Greenberg
Director of Online Advertising and Internet Media
Intuit
http://www.intuit.com

Sam Decker
Chief Marketing Officer
Bazaarvoice
http://www.bazaarvoice.com

Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (www.deckermarketing.com), Decker brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Decker is responsible for leading Bazaarvoice’s corporate marketing, PR and product strategy.

Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell’s $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management.

COST: Ranges from nothing to $25