Seven Internet Marketing Tactics for Surviving the Recession

Tuesday, February 3, 2009, 12:00pm - 1:00pm PST, 3:00pm - 4:00pm EST

Guest Speaker: Geoffrey Ramsey, CEO eMarketer

Cost: Free

Tough economic conditions demand media that are more efficient, targeted, measurable and proven to demonstrate ROI. Digital media meets those objectives and more. In this presentation, Geoff Ramsey, eMarketer CEO, will share seven tactics for marketing on the Internet that will help marketers and agencies to survive, and even thrive, in these recessionary times.

Geoff will brief you on digitally driven techniques such as:

• The Power of Accountability
• Search: When Budgets are Tight
• Beyond Search: Branding Online
• Staying Close to Customers
• Engendering Trust
• Engaging Prospects and Customers
• Test, Then Test Some Mor

Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices. A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, and is frequently quoted in The Wall Street Journal, Forbes and BusinessWeek.

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