Chapters and Meetings

ISF Portland March Chapter Meeting

James Fishback — Wed, 17 Mar 2010 22:28:08 +0000

The next ISF Portland Chapter meeting will be on March 25th at 4pm at the offices of One Economy Corporation downtown. One Economy is located here:

920 SW Third Avenue
Suite 400 [AKA fourth floor]
Portland, OR 97204

The March chapter meeting will focus on Risk Management: how to make sure our Internet initiatives actually make it to the web and survive once they are there. James Fishback will present a brief presentation of some effective risk management principles to get the conversation started.

Afterward, we will have our regular roundtable discussion, which was very popular last meeting. Based on attendee feedback, we will be sending out meeting notes to everyone after this meeting which will include URLs, notes, etc. from our discussion.

Please register here so we can plan appropriately for refreshments, and we look forward to seeing you there!

For those that are interested, after the chapter meeting we will move down the street for a social hour at Paddy’s Bar & Grill.

Looking for “Hot Seat” Volunteers
We’re currently looking for volunteer projects/campaigns/applications for our “hot seat” at chapter meetings. You give a presentation on your project to the meeting attendees, who then provide constructive feedback for your initiative based on their diverse experience. Gain free professional consultation and advice, or attend as a critic and sharpen your skills while learning from the valuable insight of your peers.

For more information, please contact James Fishback at 503-389-0603 or james@pacdevelopment.com.

ISF Portland February Interactive Roundtable

James Fishback — Wed, 03 Feb 2010 03:26:10 +0000

The ISF Portland Chapter will be holding their next chapter meeting on February 18th at 4pm at the offices of One Economy Corporation downtown. One Economy is located here:

920 SW Third Avenue
Suite 400 [AKA fourth floor]
Portland, OR 97204

The least expensive parking is that associated with the Pioneer Place
Mall, entrances on 3rd and 4th Ave between Morrison and Yamhill.

Our February meeting will focus on building relationships within the chapter. We’ll conduct a round table for members in attendance and discuss topics for the next couple of meetings. Hint: this is your chapter and we want your feedback! What projects are you working on and what is your Internet strategy for 2010?

We will also discuss ISF Summit possibilities for 2010. If you are interested in volunteering for a leadership role in that discussion, please let me know.

Finally, for those that are interested, after the chapter meeting we will move down the street for a social hour at Paddy’s Bar & Grill.

For questions or to RSVP, please contact James at 503-389-0603 or james@pacdevelopment.com.

ISF Portland Chapter Meet-up

James Fishback — Tue, 10 Nov 2009 01:46:13 +0000

Join the Portland Chapter for a meet-up at the Bridgeport Brewpub (1313 NW Marshall Street in Portland) on December 10th, 2009, starting at 530pm. This informal meet-up will provide an opportunity to get re-acquainted with Chapter members, network, meet the new Chapter Director (James Fishback), and learn about the renewed focus of the ISF on establishing critical relationships between our members. Bring three business cards, two questions you want to have answered about Internet strategy, and one idea you have for how the chapter can better serve you.

For questions, please contact James at 503 389 0603 or at james at pacdevelopment dot com.

Atlanta ISF Chapter 2009 Meeting Schedule

Jim McClintock — Wed, 04 Mar 2009 20:33:24 +0000

We are pleased to announce the 2009 meeting schedule for the Atlanta ISF Chapter. Meetings will generally be held on the third Thursday of each month and start at 7:00 pm. Details for each month’s meeting, including location, direction and discussion topic will be posted here and emailed to all current Atlanta ISF members by the first of each month.

Please note that the Atlanta chapter membership has thus far universally expressed a desire for a collaborative, discussion-oriented meeting format rather than presentations. Accordingly, we will strive to structure most meetings in a manner that is consistent with that preference.

March 19
Location: Philips Design (Perimeter Center)
Subject: Corporate Blogging Policy, discussion to be led by Aida Kenyon, Senior Information Architect at Philips

April 16
Location: News Distribution Network, Inc. (Buckhead)
Subject:

May 21
Location:
Subject:

June 18
Location:
Subject:

July 16
Location:
Subject:

August 20
Location:
Subject:

September 17
Location:
Subject:

October 15
Location:
Subject:

November 12
Location:
Subject:

December — No Meeting —

Seven Internet Marketing Tactics for Surviving the Recession

Steve Gehlen — Thu, 15 Jan 2009 05:50:24 +0000

Tuesday, February 3, 2009, 12:00pm - 1:00pm PST, 3:00pm - 4:00pm EST

Guest Speaker: Geoffrey Ramsey, CEO eMarketer

Cost: Free

Tough economic conditions demand media that are more efficient, targeted, measurable and proven to demonstrate ROI. Digital media meets those objectives and more. In this presentation, Geoff Ramsey, eMarketer CEO, will share seven tactics for marketing on the Internet that will help marketers and agencies to survive, and even thrive, in these recessionary times.

Geoff will brief you on digitally driven techniques such as:

The Power of Accountability
Search: When Budgets are Tight
Beyond Search: Branding Online
Staying Close to Customers
Engendering Trust
Engaging Prospects and Customers
Test, Then Test Some Mor

Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices. A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, and is frequently quoted in The Wall Street Journal, Forbes and BusinessWeek.

> Register Now

Review Key Results from 2009 Corporate Internet Strategist Research Study

Steve Gehlen — Fri, 19 Dec 2008 18:37:35 +0000

Thursday, January 15, 2009, 4:30pm PST, 7:30pm EST

At this meeting we will present key results and trends from the Internet Strategy Forum’s original research project, the 2009 Corporate Internet Strategist Study. The study examines the scope, structure, influence, education, salary levels and more for in-house Internet strategists.

This is the only research study of its kind focused exclusively on the in-house corporate Internet strategist position, a term we use to define our membership: employees working for an organization who are responsible in some way for driving strategy and implementation for that organization’s Internet presence in some way.

The results are based on responses from over 260 Internet Strategy Forum members around the U.S. The complete results report, which will be over 60 pages long, will be available in mid-January as well.

The underwriter for this research project is WelchmanPierpoint, a Web Operations Management consulting company.

Details

TOPIC: Review Key Results from 2009 Corporate Internet Strategist Research Study

DATE: Thursday, January 15th

TIME: 4:30pm PST, 7:30pm EST (will run from 60 to 90 minutes depending on discussion time)

HOST CHAPTER: Portland

REMOTE ACCESS: Webcast will be available

IN PERSON: Portland State University, exact room TBA

Registration instructions will be emailed directly to ISF members.

Portland Chapter Holiday Reception

Steve Gehlen — Tue, 16 Dec 2008 05:16:16 +0000

Wednesday, December 17th, 3:30pm - 5:30pm

NOTE: Due to weather conditions, this event has been changed to a Web-based event only so we can still discuss topic ideas for our 2009 meetings. The Web conference will run for 30 minutes starting at 3:30pm, the original start time of the reception. Details about the Web conference were emailed on the afternoon of 12/16 to all registered participants. There will be NO IN-PERSON MEETING. Thank you.

Over the past few years this event has been one of our most popular: the ISF Portland Chapter Holiday Networking event. Come meet some new and familiar faces with the ISF and see what your Internet colleagues have been up to! The Portland chapter now has over 150 members.

As in past years, after about an hour we’ll move from mingling to a round-table discussion, throwing it open to any profession-related topics, questions, etc. that are on your mind, which will help us to determine some of our meeting topics for the coming year. Past attendees have told us that this group discussion is time-well spent.

Highlights

Feedback during the round-table discussion will help to shape our 2009 meeting topics, so come with your ideas and help define the future direction of our chapter.
We will provide a brief update on recent ISF developments including new chapters and a preview of the upcoming Corporate Internet Strategist Study research report.

Details

When: Wednesday, December 17th, 3:30pm - 5:30pm

Where: Beaverton location sent directly to ISF members

ISF NY Chapter Holiday Dinner

Steve Gehlen — Mon, 01 Dec 2008 19:49:30 +0000

Tuesday, December 2, 2008
6:00pm
Osso Buco
88 University Place (between 11th and 12th Street), New York City

Map

We look forward to getting together with everyone for our annual holiday dinner ! It’ll be great to see our regulars as well as meet new ISFers. Time to kick back and share some war stories, some laughs and some great food. We’ve had our holiday dinner at Osso Buco for the past 2 years, and had such a great time that we’re returning.We look forward to getting together with everyone to unwind and enjoy the holiday spirit.

Dinner event is for ISF members only. Each person will pay for their own meal.

Contact Lee Huang at lhuang23@yahoo.com with any questions.

Social Commerce: The Impact of User-Generated-Content on the Shopping Cart

Kevin Farley — Wed, 29 Oct 2008 22:29:14 +0000

User-generated content sounds great, but in the scheme of things, how important is it to your online business? Fact is, UGC within the purchase cycle can help drive sales metrics and have a huge positive impact on conversion, average order value, and the overall value of a customer.

In this session, you will see how Intuit, a leading provider of business and financial management solutions, transformed their customer’s shopping experience by integrating customer-generated product reviews throughout the sales channel. Discover real-world examples and proven results of a brand that has made tremendous progress online by embracing the power of customer-created content.
You’ll walk away understanding how customers can help you build your business.

Monday, November 17
12:00pm Pacific; 2:00 Central, 3:00pm Eastern

HOST CHAPTER: Austin

REMOTE ACCESS: Webcast will be available

IN PERSON: Bazaarvoice, 11921 N. Mo Pac Expressway, Suite 420, Austin, TX 78759

PRESENTERS:

Seth Greenberg
Director of Online Advertising and Internet Media
Intuit
http://www.intuit.com

Sam Decker
Chief Marketing Officer
Bazaarvoice
http://www.bazaarvoice.com

Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (www.deckermarketing.com), Decker brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Decker is responsible for leading Bazaarvoice’s corporate marketing, PR and product strategy.

Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell’s $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management.

COST: Ranges from nothing to $25

Mobile Strategies and Case Studies: Marketing & User Engagement on the Next Frontier

Lee Huang — Fri, 17 Oct 2008 00:49:44 +0000

NOTE: To learn what was presented and discussed at this meeting, see he post-event meeting summary and notes below, following the meeting details.

New York City Chapter - Upcoming Events

Mobile Strategies and Case Studies:
Marketing & User Engagement on The Next Frontier

Wednesday, November 5, 2008
6:00pm - 8:00pm EST

IN PERSON: 50th Street & Broadway, New York City
REMOTE ACCESS: Webcast will also be available

Guest Speakers:

Yaron Oren
Head of Mobile Strategy & Operations
Hachette Filipacchi
Hachette is a leading publisher in the fashion, automotive, luxury design, women, health and enthusiasts sectors. Each month nearly 60 million people come to their print and digital brands, including ELLE, ELLE Decor, ELLEgirl, Car and Driver, Road & Track, Metropolitan Home, Woman’s Day, Popular Photography. Under Yaron’s leadership, they are a leader in leveraging the Mobile platform to reach consumers and serve advertisers.

Laura Marriott
President
Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. Laura will provide a macro view of growth in the mobile space, and discuss trends and success stories.

Interactive Roundtable:

Following our speakers, we will have our regular Interactive Roundtable, where we “go around the room” and each attendee has an opportunity to pose questions and get immediate answers from other attendees. During previous events, some of the popular discussion topics centered around “getting vendor recommendations”, “successful marketing strategies to launch a new digital product” and “technology best practices.”